What is an East Texas Locals Official Partner?
Official Partner is a year-round relationship between an approved Business and East Texas Locals that includes an exclusive Category designation, expanded visibility, and additional Partner opportunities.
Official Partner is more than a Directory listing
An East Texas Locals Official Partner is a Business that has entered into an approved partnership relationship with ETL for a specific Category.
Official Partnership is separate from ordinary Membership, Featured visibility, and a standard Directory presence.
A Business can be listed in East Texas Locals without being an Official Partner.
Your Category is exclusive to your Official Partner designation
East Texas Locals allows one active Official Partner per Category, site-wide.
That gives the Official Partner a distinct position within that Category.
It does not mean every other Business in the same type of work is removed from East Texas Locals. Other eligible Businesses may still appear in the ordinary Directory Category. The exclusivity applies specifically to the Official Partner designation.
Official Partnership includes additional visibility and opportunities
Depending on the applicable Partner opportunities, the relationship can include benefits such as:
- enhanced Business Profile and Directory presence;
- recognition as an East Texas Locals Official Partner;
- presence on the Official Partners page;
- digital and social-media spotlight opportunities;
- eligible ETL event and community opportunities;
- selected print and promotional exposure; and
- early access to selected new East Texas Locals features.
Specific promotional or event opportunities may vary during the partnership.
Official Partnership requires ETL approval
A Category is not reserved or assigned for Official Partnership simply because a Business is interested.
The Business must be an appropriate fit, the requested Category must be available, and East Texas Locals must approve the partnership.
If you’re interested in a particular Category, you can contact ETL or use the available Official Partner process to learn about current availability and next steps.